How to Write, Design, and Sell Your Book with Yobe Qiu of By Yobe Qiu

May 9, 2022

Yobe Qiu is an author, educator, and serial entrepreneur. She holds a bachelor’s degree in Education from The New School and a Master of Science (MS) in Early Childhood Education and Teaching. After identifying a need for more multicultural books, Yobe created her own children’s books featuring Asian characters and cultures. Yobe helps female entrepreneurs to launch and grow their educational businesses.

Today, Yobe shares her journey from educator to entrepreneur and how she helps women bring their children’s book ideas to fruition. She shares the channels she uses to publish and sell her books and some of the early lessons she had to learn. She reveals how her business structure has evolved and the services she offers her clients. We also share some tips on pitching to media outlets and how delegating is an essential skill for growing any business.

“It’s like putting any products out. This is no different to any other product, it’s just different platforms we have to learn.” – Yobe Qiu

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join.

We can’t wait to welcome you, support you, and be part of your business journey!

This week on Startups in Stilettos:

How Yobe helps women bring their ideas for a children’s book to market
The channels Yobe uses to publish, market, and sell her books
The challenges Yobe faced early on in her business
Important lessons Yobe had to learn when building her businesses
How the structure of Yobe’s business has evolved
The services Yobe currently offers to her clients
Tips on pitching to media outlets to promote your books
Why becoming a good delegator is essential for growing any business
How being part of the Entreprenista League has impacted Yobe’s business

Resources Mentioned:

Our Favorite Quotes:

“I would never think I would go this far a year and a half ago when I just decided to do it.” – Yobe Qui
“Folks love multicultural books, and folks love to learn about other cultures and stories. They just don’t know what books are good.” – Yobe Qiu
“Make as many headlines as possible, then marry those headlines to different outlets.” – Jessica Abo

Connect with Yobe Qiu:

Connect with your Startups in Stilettos hosts!

Get Featured on Startups in Stilettos

Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show!

Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Grow Your Startup with Startups in Stilettos

Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista Podcast Network. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.

Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

Share it!

Posted in Startups in Stilettos

Entreprenista Julia DeNey on Elavating Sensory-Friendly Clothing through Sense-ational You

Hi Julia! Please share a brief introduction about yourself and your business: I attended Cornell University, where I majored in Fashion Design. In my junior year, I began an independent study on clothing for autistic children after volunteering at a local special education preschool led to many parents and therapists asking if I knew the…

5 Reasons to Apply for the E100 Awards

As a founder, you know the late nights, early mornings, and countless sacrifices it takes to make your vision a reality. Through it all, you’ve persisted — and now you have an incredible company to show for it. But sometimes, recognition can be hard to find as a founder. Awards and “top entrepreneur” lists are…

Find Your Passion and Make it Profitable with Kara Venus

“Just just do it, get your LLC created, get your website created, do all the pieces.” – Kara Venus In today’s episode of Startups in Stilettos, Carlyn flies solo while sitting down with Kara Venus, an author and the owner of Stella’s Way Marketing, a full-service small business consulting firm that helps small travel businesses launch…

Getting Investors to Fall in Love with Your Business with Katie Shea

““You’re not trying to convert the skeptics, you’re looking for the believers.” – Katie Shea Raising capital can feel like the ultimate courtship process and Katie Shea has all the tea on making your business the belle of the ball every fundraising season. Before having an investment portfolio valued at over 6 Billion USD, Katie…

Build A Reputation and Watch Your Business Grow with Whitney Lee

“ You don’t just step out into the business world and say, I’m the best. I’m the smartest, I’m the nicest, I’m a good person, and everyone believes you overnight. No, you have to prove yourself, you have to consistently put in the work to show your true colors. And over time you build that…

Finding Solutions for Diversity and Inclusion in the Beauty Industry with Maude Okrah

“We’re terrified of making a mistake, because of public reputation. And what we recognized is that, with all these conversations happening in silos, we had to bring everyone together. We had to break down the silos and try and figure out a solution that worked.” – Maude Okrah If you or someone you know has ever…

Founder of La Pausa Consulting, Adair Vilella, on Building a Business Tailored to Your Unique Needs

Hi Adair! Please share a brief introduction about yourself and your business: I am a business sales consultant that helps women owned businesses double their revenue through sales and data visualization! I will work with you to dive into the foundation of your business and develop customized consulting solutions tailored to your unique needs, enabling…

Co-Founder of The Fertility Resort, Bryant Liggett, on The Career She’s Always Dreamed Of

Hi Bryant! Please share a brief introduction about yourself and your business: Hello, friends! My name is Bryant Liggett and I’m the Co-Founder of The Fertility Resort. Born from the ashes of years of infertility and loss, I created The Fertility Resort in hopes of eliminating “I didn’t know what I didn’t know” from the…

It’s All About the Lens with Dionne Ellison: Founder of Vuliwear

Hello Dionne! Please share a brief introduction about yourself and your business: My name is Dionne Ellison, and I am the Founder/Creator of Vuliwear. Vuliwear is an exclusive line of luxury eyewear inspired by nature that exposes hidden beauty unseen with the naked eye; specifically the awesome colors and patterns of insect eyes. Each custom…

Creative Problems Require Creative Solutions with Libra Riley

“If you’ve created something, get it out there, get it prototyped. Get it patented if it makes sense to patent because not every product needs to have a patent, but just get going on something.” – Libra Riley In today’s episode, we are joined by Libra Riley, the Founder and CEO of SWOOP™ Hanger, a patented…

Building a Bad Bitch Empire with Lisa Carmen Wang

“A woman steps into HER FULL POWER not when she is finally given permission to do so, but when she realizes she never needed it in the first place.” – Lisa Carmen Wang If the world is going to label you a bitch, you might as well be a bad bitch according to Lisa Carmen Wang. …

Sonia Narvaez on Launching Operation QQL to Provide Exceptional Support to Her Clients

Hi Sonia! Please share a brief introduction about yourself and your business: Hello! I am the owner and Operations Strategist at Operation QOL, a BIPOC- and women-owned and operated business that supports altruistic entrepreneurs on their path to greater impact and a higher quality of life. My approach is to assimilate with an organization as…

Grants You Need to Apply to For Your Business!

The FedEx® Entrepreneur Fund Who can apply? Entrepreneurs who have a connection to the military and/or entrepreneurs with disabilities. What you could receive: $10,000 Deadline: October 6, 2023 15th Anniversary Entrepreneurship Who can apply? Any entrepreneur who submits an engaging pitch of up to 1,000 words highlighting your business and how it would benefit from…

How to Plan for the Unpredictable with Emily Cisek

“You want to do everything you want to be everything to everyone. You want to be the perfect founder, but the perfect founder doesn’t exist you need to be authentic and true to yourself and the type of leader you are.” – Emily Cisek Named the 2021 Women Who Mean Business Honoree by the Houston Business…

Courtney Boyer on Starting a Biz of Her Own to Elevate the Dialogue Around Women’s Health and Sexuality

Hi Courtney! Please share a brief introduction about yourself and your business: Hello! I am a relationship and sexuality expert. I was trained as a mental health and sex therapist, life coach, and Reiki Practitioner. Recently, I published the book, “Not Tonight, Honey: Why Women Actually Don’t Want Sex and What We Can Do About…